I’m feeling a bit like Congressman Francis Underwood, Kevin Spacey’s character in “House of Cards,” when he pauses in the middle of a plot point and turns toward the camera, deadpanning, “I’m surprised it took this long.”
I noticed Joe Boxer’s new commercial for Kmart last night and did a double-take. Are those guys in boxers grinding their hips to the bell chimes of “Jingle Bells?” Wow, now that is one heck of an out-of-boxer Christmas commercial.
By this morning the nay-sayers started coming out of the woodwork (they may have started last night, but I was too busy dreaming of a JB Christmas). The Parents Television Network is outraged. Joe Boxer’s Facebook page is predictably lighting up with lots of tsk-tsks. But Kmart is standing firm, and according to the online poll on AOL, the fans were ahead 64% – 36%.
Take it from Professor PR, that’s what’s called creating a buzz. I hope we’ll see Bobby, Seth and Kenan in their Joes this Saturday night, with a guest appearance by Seth and Justin. Would that be fun?
Why stop at Xmas? How about a little something for the eight nights of Hanukkah? Imagine Halloween next year. Can’t wait to watch this #ShowYourJoes snowball pick up speed.