Tag Archives: Twitter

Making Filet Mignon Out of…

Image

Man sits down with 15 friends at a fancy steak joint and dons a wool cap. Management gives him the boot, saying hats in their restaurant are uncivil attire. Even with a $2,500 bill, man is treated like chopped liver.

This is where the food fight gets juicy. Turns out he’s being treated for cancer and the hat was keeping his head warm. Insulted, and rightly so, his buddies pull out their phones and start tweeting away. They slice the restaurant to shreds.

Rather than ignoring the swelling ranks of angry customers (and future customers), Morton’s Steakhouse in Nashville makes a quick, 21st century recovery — they turn a disaster into an opportunity by donating $2,000 to St. Jude’s Childrens Hospital on behalf of the scorned diner. Oh, and they’ve even offered to underwrite a cancer fundraiser. Nice recovery, Morton’s.

Professor PR is impressed. Aren’t you?

Leave a comment

Filed under food fight, Uncategorized

In Brief: Ring-a-ding-ding Joe Boxer, You Certainly Caught My Eye

I’m feeling a bit like Congressman Francis Underwood, Kevin Spacey’s character in “House of Cards,” when he pauses in the middle of a plot point and turns toward the camera, deadpanning, “I’m surprised it took this long.”

I noticed Joe Boxer’s new commercial for Kmart last night and did a double-take. Are those guys in boxers grinding their hips to the bell chimes of “Jingle Bells?” Wow, now that is one heck of an out-of-boxer Christmas commercial.

By this morning the nay-sayers started coming out of the woodwork (they may have started last night, but I was too busy dreaming of a JB Christmas). The Parents Television Network is outraged. Joe Boxer’s Facebook page is predictably lighting up with lots of tsk-tsks. But Kmart is standing firm, and according to the online poll on AOL, the fans were ahead 64% – 36%.

Take it from Professor PR, that’s what’s called creating a buzz. I hope we’ll see Bobby, Seth and Kenan in their Joes this Saturday night, with a guest appearance by Seth and Justin. Would that be fun?

Why stop at Xmas? How about a little something for the eight nights of Hanukkah? Imagine Halloween next year.  Can’t wait to watch this #ShowYourJoes snowball pick up speed.

Leave a comment

November 19, 2013 · 12:18 pm

How to Get the Wrong Kind of PR

Image

Let me see if I have this right:

1)      Hundreds of bratty kids break into a private, vacation home, party like there’s no tomorrow, do thousands of dollars of damage, and Tweet their pix.

2)      Seeing the photos on Twitter, the shocked homeowner calls the local sheriff, who shuts the place down.

3)      The parents of the bratty kids are now threatening to sue the homeowner because their precious babies might now not get into college.

4)      Huh?

Naturally, the media is all over the story and the PR for these kids just gets worse and worse. Parents, take it from Professor PR, you want to drop it. You are doing your children no favor by keeping them in the news. I know, it’s difficult to walk away. Media attention is just so darn alluring. But keep your eye on the prize: college. And from now until acceptance, keep a low profile.

Leave a comment

Filed under food fight, Uncategorized

Student Tweets…Aetna Listens

Image

An Arizona graduate student with advanced colon cancer turned to Twitter when his insurance company stopped covering his medical bills. Surprisingly, the insurance company’s chief executive tweeted back.

Instead of a PR disaster, it turned into a prime example of how to make lemonade from a bag of lemons. And it’s also a case study of the power of Twitter. Read more.

Leave a comment

Filed under PR

Let Them Eat Cake

What was the Mayor of my hometown thinking when he asked the Cake Boss to make dessert for the city’s 150th birthday celebration this weekend…instead of going to any number of local bakeries?

Vineland, New Jersey’s “Cake War” has been grabbing the media spotlight this week, rightly so, because bad PR moves like this one are, um, baked to perfection for today’s easy access to public discourse. Residents and former residents alike are cooking up a commentary storm on Twitter, Facebook and other digital media outlets.

Apparently, the food fight has been resolved and the local bakers have been invited to display their tasty wares alongside the Boss. Like the wacky King Mango Strut in Coconut Grove, which started as an alternative to the Orange Bowl parade in downtown Miami and today is a beloved annual tradition, let’s hope the good folks of Vineland can figure out how to turn this lemon into lemonade, year after year after year.

NEWS FLASH: The Daily Journal is now reporting that the Mayor crumbled and cancelled the Cake Boss. Overlooking your local businesses, especially for an occasion such as this one, is always a recipe for disaster. Too bad the City couldn’t figure out how to turn this fiasco into a sweet PR opportunity.

Leave a comment

Filed under PR, PR Commentary

Holiday Reading: Novels, Magazines and Twitter Manifesto

From Edith Wharton to Vanity Fair to Randy Gage’s “Twitter Manifesto,” my holiday reading is all over the place. But let’s face it, that’s what’s so wonderful about unplugging from the office and daily routines at home. I wholeheartedly recommened all three, although if your idea of fun is sticking to the Internet, Gage’s manifesto is a fun and informative read. If you want to learn some quick tips about what NOT to do (and WHO not to be), check it out.

Leave a comment

Filed under PR Tips

Twitter: How to Get Started

I found this article on CIO.com and wanted to share it with those of you struggling to understand Twitter (trust me, I am trying to educate myself, too). It was written by C.G. Lynch, and published February 03, 2009. I have condensed it below:

“Twitter remains a very nascent social network, so if you don’t know how it works or what it does (or you haven’t even heard of it), don’t feel bad. In fact, you’re still in the majority. Twitter is a free service that allows users to publish short messages of 140 characters or less. These messages are read by “followers” — people who make a conscious decision to subscribe to your messages and have them delivered to their own Twitter home pages. Each message you post is known as a “Tweet.”

Do You Belong on Twitter? The Wild West view of social networks proposes that you should just try them out and see whether or not you like them. But in a world where most people already belong to existing social networks, allocating time for another outlet should be considered carefully. Think about why do you want to do it.  Twitter should be place where you want to share common interests.  People in a particular industry often use Twitter to keep up with news, opinion and happenings in their field, for example. When you go to Twitter to sign up, it says, “Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” The best way to make the most use of it is not just answer what are you doing now. Instead, answer: ‘What’s important to me?’ That changes the conversation and makes value.

How to Sign Up for Twitter:

1. Twitter.com Click on the “Join the Conversation” button in middle of the page.

2. Fill out basic information. This will include your full name, preferred user name, password and e-mail address.

3. See if your friends are on Twitter.

4. Twitter will suggest some people for you to follow as well. Check to see if anyone of them are relevant.

5. Setting up your profile. Click on “settings” in the upper right hand corner of your Twitter home page. You’ll be brought to a tab-based menu that helps you build your profile and adjust settings.

6. Fill in the fields. Of particular importance is the “one line bio” under the “Account” tab. You have 160 characters to present yourself to the Twitter community.

7. Start looking for followers and people to follow.

Go ahead. Dip your toes into the water. A little birdie told me to take the plunge, and I’m glad I did.

Leave a comment

Filed under Media