Tag Archives: Starbucks

Seeing Red

starbucks-red-cup-christian-protest

That’s some tempest in a teapot…er, Starbucks cup…brewing through the newsphere today. Before you could say “Is it Christmas yet?” the entire holiday blew up for the good, simple folks based in Seattle. Did they really think they could go minimalist this season?

All it took was one irate, self-described social media personality to upload a clever, gotcha You Tube video, and Donald Trump weighing in at a pit stop in Illinois to completely upend their Christmas packaging and put them on the defensive. “Maybe we should boycott them,” he said, even though he claims to have “one of the most successful Starbucks in Trump Tower.”

Can you imagine how many meetings were held and how much money was spent for the company to go all PC on us? “We’re embracing the simplicity and the quietness of it. It’s a more open way to usher in the holiday,” said Jeffrey Fields, Starbucks vice president of design and content. In a statement the coffee giant said the red cup allows for customers to put their own drawings and messages on it.

Really? How’s this message: “Nice try, Starbucks! Can’t wait to see what happens next year!”

 

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Filed under Branding, PR Problem

Starbucks No Guns Allowed Policy: Will it Backfire?

Well now, I’m a little upset. It actually hadn’t entered my mind that Starbucks could be a dangerous place, but now that Chief Executive Howard Schultz has put out his “Guns Not Welcome” decree, I may just have to stay home and sip solo.

Was this a good PR move for Starbucks? Will others follow suit? I can see it now:

Burger King: You Can’t Have it Your Way.

McDonald’s: You Deserve a Break Today…Without a Gun.

Taco Bell: Think Outside the Bun, No Gun.

Subway: Eat Fresh, Keep Your Flesh. No Guns Allowed.

You get the picture. While I understand Starbucks wanting to make a political statement about guns, it may just backfire.

And I may need to go elsewhere for my morning Joe.

Starbucks no guns

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Filed under food fight