Tag Archives: PR

From Hero to Zero

Full Disclosure: I was born and raised a Jersey girl. I haven’t lived in the state since Bill Cahill held the top spot. But until yesterday, I was enamored with Gov. Chris Christie. Not so much anymore.

The big PR question: can he repair the damage?

Professor PR would give the governor an “A” for his television performance, though it was twice as long as it needed to be. He took responsibility and was contrite. I had no problem with him saying he felt sad rather than angry, although we all know he has to be plenty angry. It goes without saying I’d love to be a fly on his wall.

What I like about Gov. Christie is his Jersey “every man” appearance and demeanor. He’s not super slick and bourgeois. He tells it like it is. (That’s a Jersey trait). He makes me want to believe that he’s telling the truth. He came across earnest and genuine. (Another Jersey trait). These are all good PR moves.

But, wow, let’s face it, he’s really in a pickle. Because now the U.S. Attorney of New Jersey (Paul Fishman to the rescue) is going to get into the act and the rule of law will rule, not the rule of PR. With a timeline of events that makes Swiss cheese look rock solid, Gov. Christie is going to have absolutely no wiggle room.

A hero last September, now a big, fat zero less than 500 days later. All for what?

Take a look at The New York Times editorial. It’s excellent.

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In Brief: Ring-a-ding-ding Joe Boxer, You Certainly Caught My Eye

I’m feeling a bit like Congressman Francis Underwood, Kevin Spacey’s character in “House of Cards,” when he pauses in the middle of a plot point and turns toward the camera, deadpanning, “I’m surprised it took this long.”

I noticed Joe Boxer’s new commercial for Kmart last night and did a double-take. Are those guys in boxers grinding their hips to the bell chimes of “Jingle Bells?” Wow, now that is one heck of an out-of-boxer Christmas commercial.

By this morning the nay-sayers started coming out of the woodwork (they may have started last night, but I was too busy dreaming of a JB Christmas). The Parents Television Network is outraged. Joe Boxer’s Facebook page is predictably lighting up with lots of tsk-tsks. But Kmart is standing firm, and according to the online poll on AOL, the fans were ahead 64% – 36%.

Take it from Professor PR, that’s what’s called creating a buzz. I hope we’ll see Bobby, Seth and Kenan in their Joes this Saturday night, with a guest appearance by Seth and Justin. Would that be fun?

Why stop at Xmas? How about a little something for the eight nights of Hanukkah? Imagine Halloween next year.  Can’t wait to watch this #ShowYourJoes snowball pick up speed.

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November 19, 2013 · 12:18 pm

Starbucks No Guns Allowed Policy: Will it Backfire?

Well now, I’m a little upset. It actually hadn’t entered my mind that Starbucks could be a dangerous place, but now that Chief Executive Howard Schultz has put out his “Guns Not Welcome” decree, I may just have to stay home and sip solo.

Was this a good PR move for Starbucks? Will others follow suit? I can see it now:

Burger King: You Can’t Have it Your Way.

McDonald’s: You Deserve a Break Today…Without a Gun.

Taco Bell: Think Outside the Bun, No Gun.

Subway: Eat Fresh, Keep Your Flesh. No Guns Allowed.

You get the picture. While I understand Starbucks wanting to make a political statement about guns, it may just backfire.

And I may need to go elsewhere for my morning Joe.

Starbucks no guns

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Mommy, I Need New PR

Years ago, when my daughter was just a few months old, I was doing the new mommy juggle. You know, diaper changes, late-night feedings, walking the cranky little monster around the block, answering a few emails. Okay, scratch the emails. We didn’t have email back then. Heck, I don’t even think we had fax machines.

One thing I can tell you I wasn’t doing was worrying about my PR team. Life was pretty simple.

Woe to today’s celebrity diva. She’s got so much on her mind, like, “When is this damn weight gonna come off already, so the paparazzi don’t snap a shot before I can sell the cover shot to People for a gazillion dollars?”  Or, “Can I just take a stroll to Starbucks looking like the exhausted mother I am without every Tom, Dick and Harry taking a photo on their smart phone? Geez.”

But, alas, times have changed. Poor Kim Kardashian needs a new PR flak so she can distance herself from her krazy kinfolk. One sis with a drug beat hubby. Another sis blowing air kisses into her iPhone video while driving. Yet another sis stripping down to her skivvies to show off her curves. Oh, and her mom, the Big K, talking sex tapes with Big Bruce. I mean, c’mon, what’s a girl gotta do to protect her image around here?

Kim, I have to admit, Professor PR is proud of you. You are definitely doing the right thing. Protect your brand at all costs. You’re already heading North. It’s definitely better than heading South. Business is business. Families are complicated. Your family is, well, I don’t know a word for your family. Are you guys even human anymore? Or just walking ATMs?

Yes, protect your brand, absolutely. Otherwise, the rest of us will have to collect unemployment since there won’t be anyone nearly as interesting to skewer.

I take that back. I’m twerking on Miley. Now, THAT’S a girl with a PR problem.

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Stand (Way) Out in the Crowd

Standing out from the crowd in a unique way not only is a smart business move but it’s also a surefire strategy to entice the news media. Take New York real estate broker Christopher Burnside of Brown Harris Stevens. Guys like him are a dime a dozen. But when selling the Hamptons to his upscale clients, he goes to great heights, and I mean great heights.

Burnside charters a four-seater Cessna and takes to the sky, thereby creating an unusual bond, a lasting memory, a compelling story, and for him, hopefully, a big fat real estate sale. Not surprisingly, The New York Times was right up there in the clouds with him.

The next time you’re thinking about getting your name in the press, consider something unique. That’s what people want to read and that’s what the media wants to write about.

Read more.

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Jabin Botsford/The New York Times

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Mayoral Candidate Needs PR Rehab

Mr. Weiner, take it from Professor PR, your PR clock has hit zero. You are not going to be able to overcome this latest revelation. Your reputation is in the dog house. Your wife may be smiling but she will put you in the dog house, too. Whatever you may think about your ability to win, you won’t. Nobody wants a lech for a mayor. My advice: go away for awhile, do something good for the world, write a book…but don’t ever again run for public office.

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This New Year, I resolve to…

…take a good look at my marketing initiatives. Click here to learn more.

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