Tag Archives: Netflix

Netflix is the New Black Indeed

In an earlier blog post more than a year ago, I was extremely down on Netflix and thought they had blown it by fiddling around with their pricing structure.  But boy do I have egg on my face. According to a recent story in The New York Daily News,  1.3 new U.S. subscribers signed on during the third quarter alone, helping the company post a 22 percent increase over its third-quarter number last year. No surprise then, after that data was announced, the stock soared 10 percent.

Why the love affair? I think it’s pretty simple, since I am one of those fans with a mad crush. First of all, Orange is the New Black and House of Cards are both first rate shows with excellent actors, writing and production. And second, what I really love about these shows (and Netflix in general) is the ability to watch them anytime, anywhere, in any environment.

My location of choice is the treadmill. I hang my iPad in front of me, pop in a set of earphones, and I’m off and power walking for the next 50 minutes or so while enjoying top-notch entertainment. The calorie burn and cardiovascular workout are icing on the cake. I’m actually disappointed when the episode ends.

Now that I’ve blown through my two favorite shows, I’ve started downloading movies and other television shows. I mean, really, how great is that?

With its recent, multiple Golden Globes nominations, Netflix is definitely on to something new and exciting. It just shows that a brand can overcome a stumble when looking at the world through a new color lens.


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Netflix No-No: 60% Price Hike

We’re in the dog days of summer, and people are hot and bothered. Young people, in particular, have a lot of time on their hands. Yesterday, they turned their wrath on Netflix, which hiked its prices 60%.

Bad timing, Netflix, and a bad blow to your brand.

Thousands of subscribers have made their anger known by taking to the Internet airwaves, and my guess is that it’s only a matter of days before we see the first marketing offensive from Redbox and Blockbuster. Consumers will be all ears.

Take the Professor. A Netflix customer for several years, who throws on a DVD mainly while trotting on the treadmill, she will now take a look at less expensive alternatives. Why? Because she didn’t utilize Netflix to its fullest potential, and she didn’t care. The price was right and she never gave it another thought.

The Professor’s advice to Netflix: ramp up your crisis management PR, you’re going to need it.

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