Man sits down with 15 friends at a fancy steak joint and dons a wool cap. Management gives him the boot, saying hats in their restaurant are uncivil attire. Even with a $2,500 bill, man is treated like chopped liver.
This is where the food fight gets juicy. Turns out he’s being treated for cancer and the hat was keeping his head warm. Insulted, and rightly so, his buddies pull out their phones and start tweeting away. They slice the restaurant to shreds.
Rather than ignoring the swelling ranks of angry customers (and future customers), Morton’s Steakhouse in Nashville makes a quick, 21st century recovery — they turn a disaster into an opportunity by donating $2,000 to St. Jude’s Childrens Hospital on behalf of the scorned diner. Oh, and they’ve even offered to underwrite a cancer fundraiser. Nice recovery, Morton’s.
Professor PR is impressed. Aren’t you?