Tag Archives: Facebook

Making Filet Mignon Out of…


Man sits down with 15 friends at a fancy steak joint and dons a wool cap. Management gives him the boot, saying hats in their restaurant are uncivil attire. Even with a $2,500 bill, man is treated like chopped liver.

This is where the food fight gets juicy. Turns out he’s being treated for cancer and the hat was keeping his head warm. Insulted, and rightly so, his buddies pull out their phones and start tweeting away. They slice the restaurant to shreds.

Rather than ignoring the swelling ranks of angry customers (and future customers), Morton’s Steakhouse in Nashville makes a quick, 21st century recovery — they turn a disaster into an opportunity by donating $2,000 to St. Jude’s Childrens Hospital on behalf of the scorned diner. Oh, and they’ve even offered to underwrite a cancer fundraiser. Nice recovery, Morton’s.

Professor PR is impressed. Aren’t you?

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New Home Page Design for Facebook

Facebook held a news conference yesterday to preview its latest changes, particularly its makeover of the home page that greets you.  You’ll see bigger photos and links, and yes, links from advertisers as well.

Driving the new format is Facebook’s challenge to attract more ad dollars while also holding onto users of the social network. Company co-founder and chief executive Mark Zuckerberg wants Facebook to become the best “personalized newspaper” in the world.

Professor PR thinks the change is an excellent way to build brand awareness, but a potential turn-off to people who are still struggling with Facebook’s earlier tweaks to the page. What do you think?

Read Somini Sengupta’s full story in The New York Times.


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O News, Where Art Thou?

This just in: news consumption on the web is up, but down via newspapers…with the gap widening every day. So says “The State of the News Media 2012,” the annual report on American journalism by the Pew Research Center’s Project for Excellence in Journalism.

More than four in ten American adults own a smartphone; one in five owns a tablet. All this mobility actually makes us want to consume more news – at our desks, on the run, out to lunch. So far, so good. But here’s where it gets ugly: total newspaper and newspaper-affiliated website revenue continues to decline. Same goes for network and local television and magazines.

At the same time, Pew reports that a more fundamental change is intensifying as the extent to which technology intermediaries – Google, Facebook, Apple, Amazon, etc. – are taking control of the future of news.

Think about it. How are you consuming your news?  What media sources do you trust?

On the surface, there’s nothing particularly sexy about this report. But dig a little deeper and you’ll see that for consumers, the Pew Center’s findings are a mixed bag.

Read the full report here.

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Filed under Media, Uncategorized

Let Them Eat Cake

What was the Mayor of my hometown thinking when he asked the Cake Boss to make dessert for the city’s 150th birthday celebration this weekend…instead of going to any number of local bakeries?

Vineland, New Jersey’s “Cake War” has been grabbing the media spotlight this week, rightly so, because bad PR moves like this one are, um, baked to perfection for today’s easy access to public discourse. Residents and former residents alike are cooking up a commentary storm on Twitter, Facebook and other digital media outlets.

Apparently, the food fight has been resolved and the local bakers have been invited to display their tasty wares alongside the Boss. Like the wacky King Mango Strut in Coconut Grove, which started as an alternative to the Orange Bowl parade in downtown Miami and today is a beloved annual tradition, let’s hope the good folks of Vineland can figure out how to turn this lemon into lemonade, year after year after year.

NEWS FLASH: The Daily Journal is now reporting that the Mayor crumbled and cancelled the Cake Boss. Overlooking your local businesses, especially for an occasion such as this one, is always a recipe for disaster. Too bad the City couldn’t figure out how to turn this fiasco into a sweet PR opportunity.

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Filed under PR, PR Commentary

Today’s Lesson

How many times have you heard someone comment, “I never stop learning.” Technology moves fast, and we owe it to ourselves to keep up with it. In looking back at my career on one side or the other of the media profession, I can’t help but laugh about the days before the fax machine.

Flash forward and here we are in the 21st century, thick in the middle of the social media revolution. I know, some of you still don’t get it. But guess what? It’s not going away. Do yourself a favor and spend 15 minutes a day giving yourself an education. Here’s a good start: an article from Mashable describing eight brands that have found success on Facebook…and what we can learn from them. Read the article.

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