Tag Archives: communications

Conscious Wordsmithing

Boy, have you ever seen a logically considered, earnest public statement blow up so ferociously in a celebrity’s face?

Gwyneth Paltrow and Chris Martin could have issued a very straight forward press release announcing their decision to divorce. You know what it sounds like, something along the lines of:

“We are announcing after ten years together we have decided to separate and divorce. This decision is the result of much thoughtful consideration. We happily remain caring friends with great love and admiration for each other, and of course, our children remain our primary focus. We respect that you allow us our privacy at this time.”

Nothing to laugh about there. The statement gets right to the point. That’s the way it should be.

But I guess when you name your children Apple and Moses, and your lifestyle blog is called Goop, “conscious wordsmithing” is your trademark.

Thus, the press and the rest of the blathering word is having a field day with the Paltrow-Martin marriage dissolution explanation, which goes like this:

“It is with hearts full of sadness that we have decided to separate. While we love each other very much, we will remain separate (and) consciously uncouple.”

Go ahead, google those last two words. You’ll find an avalanche of commentary, much of it spoofing the message. A married friend on Facebook attached an article from the LA Times, with her comment, “As opposed to ‘unconscious coupling,’ which is how a lot of people end up in the state of marriage. Not speaking first-hand, of course … I was in a semi-alert state.”

At any rate, the moral of the story is: by all means, do consciously wordsmith your message…but don’t overthink it. Get to the point, and keep on the straight and narrow so you don’t land up in a big bowl of goop.

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This New Year, I resolve to…

…take a good look at my marketing initiatives. Click here to learn more.

Present

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Keeping Up with the Times

Nearly a century ago, my grandparents started their own newspaper in a sleepy southern New Jersey town. Eventually, the Vineland Times-Journal became the dominant daily newspaper in the area, and “Keeping Up with the Times” was a must-read, front-page column every evening. With editor Max Leuchter’s sudden death in 1949, my father, Ben Leuchter, took the reins, writing every day for the next 30 years. Their editorials about the world around them informed their readers and gave light to the issues of the day.

Flash forward to 2009. Okay, so it took me some time to get here and carry on the tradition, although my beat will focus on the media, public relations, marketing and communications — subjects I am comfortable with and can possibly shed some light on. The newsroom certainly has changed since I was a kid, but content is still king and, with a nod to Marshall McLuhan, the medium is indeed the message.

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