Tag Archives: celebrity

Conscious Wordsmithing

Boy, have you ever seen a logically considered, earnest public statement blow up so ferociously in a celebrity’s face?

Gwyneth Paltrow and Chris Martin could have issued a very straight forward press release announcing their decision to divorce. You know what it sounds like, something along the lines of:

“We are announcing after ten years together we have decided to separate and divorce. This decision is the result of much thoughtful consideration. We happily remain caring friends with great love and admiration for each other, and of course, our children remain our primary focus. We respect that you allow us our privacy at this time.”

Nothing to laugh about there. The statement gets right to the point. That’s the way it should be.

But I guess when you name your children Apple and Moses, and your lifestyle blog is called Goop, “conscious wordsmithing” is your trademark.

Thus, the press and the rest of the blathering word is having a field day with the Paltrow-Martin marriage dissolution explanation, which goes like this:

“It is with hearts full of sadness that we have decided to separate. While we love each other very much, we will remain separate (and) consciously uncouple.”

Go ahead, google those last two words. You’ll find an avalanche of commentary, much of it spoofing the message. A married friend on Facebook attached an article from the LA Times, with her comment, “As opposed to ‘unconscious coupling,’ which is how a lot of people end up in the state of marriage. Not speaking first-hand, of course … I was in a semi-alert state.”

At any rate, the moral of the story is: by all means, do consciously wordsmith your message…but don’t overthink it. Get to the point, and keep on the straight and narrow so you don’t land up in a big bowl of goop.


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Filed under PR School, Uncategorized

Jane Fonda Dumped by QVC

Jane Fonda claims QVC dumped her due to political pressure over an incident that happened 40 years ago. Huh? Can’t you come with a better excuse than “we change the schedule all the time?” More details at TMZ.com

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Filed under PR Commentary

Hasta La Vista, Baby

Talk about blowing your brand. What is it with older, male politicians? Aren’t they supposed to be slowing down as they get older? Or is the limelight so much of an aphrodisiac that one throws out all good judgement?

This weeks two new names were added to the list of brand busters: former California governor Arnold Schwarzenegger, who has admitted to fathering the child of an ex-employee,  and the head of the IMF, Dominique Strauss-Kahn, sitting in the slammer following his arrest for sexual assault on a hotel maid.

Thanks to 21st century technology and the sheer wattage of this news, these politicians can rest assured that the smearing of their names will reach every corner of the globe. If John Edwards or Eliot Spitzer are any indication, re-branding will be a long, slow road. Bon voyage.

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Filed under PR Problem

Kim + PR Reality Show = Winner


Reality television star Kim Kardashian, who is famous for being herself (and getting paid handsomely for it), told People magazine this week that she plans to executive produce a new show about the celebrity PR world. It will feature her flack friends Jonathan Cheban and Simon Huck, and debut next year.

She says her on-camera experience has prepped her well for the role of producer. “I’ve definitely seen the ins and outs of reality TV. I definitely love reality TV shows. It’s something I’m passionate about.”

Kardashian says of the possible series, which will be comprised of 30-minute episodes, “It’ll show all the ins-and-outs or PR. It’s going to be really fun. It’ll show how there’s lots of drama and crisis in the PR world.”

There certainly is lots of drama and crisis in PR, and frankly, I can’t get enough of it, especially when it concerns a celebrity. I always feel better knowing my life is so, well, normal, in comparison.

Maybe Professor PR will get a cameo?

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Filed under PR Commentary