Category Archives: PR Rehab

PR Makeover Done Right

I never was much of a Jennifer Lopez fan, but “American Idol” proved me wrong. And it seems others as well.  According to a story in today’s New York Times, the audience numbers are up this 10th season, much to the surprise of many.

Jennifer, like Angelina Jolie, has completely transformed her public image. Remember the Versace dress she wore while on the arms of her then-beau, Puff Daddy/P.  Diddy/whatever? And the ridiculous film she made with then-fiancée, Ben Affleck, who always seemed to be embarrassed by her glitzy clothing, cars and diamonds?

Now she is Mrs. Marc Anthony, nurturing mother of twins. And we believe her. Why? Because we’ve been watching her week after week spontaneously nurture the rising stars on “American Idol.” Although she is beautiful on the outside, now we’ve come to see her inner beauty. No PR guru, I don’t care how fabulous they are, can do that for a client.

Her PR makeover is all hers, and hers alone. The Professor gives her an A+.

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Can He Be Saved?

Charlie Sheen’s PR meltdown continues unabated, with his latest rant focused on the $320 million “mental anguish” lawsuit he says he plans to file against CBS for shutting down his show, “Two and a Half Men.”

Sometimes, a PR battle waged through the media can have a positive impact because it gives the aggrieved party much needed face-time with the public to sell their side of the story. In the case of Charlie Sheen, however, he’s had nothing but negative press for months now, so his relentless temper tantrums are turning people off.

I suspect that he doesn’t listen to his advisors, who probably would like him to shut up already  in order to begin the slow process of regaining his once limitless positive reputation.

Here’s the latest story from New York Post.

Professor PR gives him an F.  What is your grade?

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Good Move, Tiger

It’s official: Tiger Woods is putting his game on hold while he rehabilitates himself…and his image. I don’t know who is advising him about public relations, but the statement that appeared on his website is well-crafted. The journey back begins now. Read the statement here. The Professor gives Tiger an A.

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