Category Archives: food fight

Making Filet Mignon Out of…

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Man sits down with 15 friends at a fancy steak joint and dons a wool cap. Management gives him the boot, saying hats in their restaurant are uncivil attire. Even with a $2,500 bill, man is treated like chopped liver.

This is where the food fight gets juicy. Turns out he’s being treated for cancer and the hat was keeping his head warm. Insulted, and rightly so, his buddies pull out their phones and start tweeting away. They slice the restaurant to shreds.

Rather than ignoring the swelling ranks of angry customers (and future customers), Morton’s Steakhouse in Nashville makes a quick, 21st century recovery — they turn a disaster into an opportunity by donating $2,000 to St. Jude’s Childrens Hospital on behalf of the scorned diner. Oh, and they’ve even offered to underwrite a cancer fundraiser. Nice recovery, Morton’s.

Professor PR is impressed. Aren’t you?

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How to Get the Wrong Kind of PR

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Let me see if I have this right:

1)      Hundreds of bratty kids break into a private, vacation home, party like there’s no tomorrow, do thousands of dollars of damage, and Tweet their pix.

2)      Seeing the photos on Twitter, the shocked homeowner calls the local sheriff, who shuts the place down.

3)      The parents of the bratty kids are now threatening to sue the homeowner because their precious babies might now not get into college.

4)      Huh?

Naturally, the media is all over the story and the PR for these kids just gets worse and worse. Parents, take it from Professor PR, you want to drop it. You are doing your children no favor by keeping them in the news. I know, it’s difficult to walk away. Media attention is just so darn alluring. But keep your eye on the prize: college. And from now until acceptance, keep a low profile.

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Starbucks No Guns Allowed Policy: Will it Backfire?

Well now, I’m a little upset. It actually hadn’t entered my mind that Starbucks could be a dangerous place, but now that Chief Executive Howard Schultz has put out his “Guns Not Welcome” decree, I may just have to stay home and sip solo.

Was this a good PR move for Starbucks? Will others follow suit? I can see it now:

Burger King: You Can’t Have it Your Way.

McDonald’s: You Deserve a Break Today…Without a Gun.

Taco Bell: Think Outside the Bun, No Gun.

Subway: Eat Fresh, Keep Your Flesh. No Guns Allowed.

You get the picture. While I understand Starbucks wanting to make a political statement about guns, it may just backfire.

And I may need to go elsewhere for my morning Joe.

Starbucks no guns

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