From Hero to Zero

Full Disclosure: I was born and raised a Jersey girl. I haven’t lived in the state since Bill Cahill held the top spot. But until yesterday, I was enamored with Gov. Chris Christie. Not so much anymore.

The big PR question: can he repair the damage?

Professor PR would give the governor an “A” for his television performance, though it was twice as long as it needed to be. He took responsibility and was contrite. I had no problem with him saying he felt sad rather than angry, although we all know he has to be plenty angry. It goes without saying I’d love to be a fly on his wall.

What I like about Gov. Christie is his Jersey “every man” appearance and demeanor. He’s not super slick and bourgeois. He tells it like it is. (That’s a Jersey trait). He makes me want to believe that he’s telling the truth. He came across earnest and genuine. (Another Jersey trait). These are all good PR moves.

But, wow, let’s face it, he’s really in a pickle. Because now the U.S. Attorney of New Jersey (Paul Fishman to the rescue) is going to get into the act and the rule of law will rule, not the rule of PR. With a timeline of events that makes Swiss cheese look rock solid, Gov. Christie is going to have absolutely no wiggle room.

A hero last September, now a big, fat zero less than 500 days later. All for what?

Take a look at The New York Times editorial. It’s excellent.

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