How to Get the Wrong Kind of PR

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Let me see if I have this right:

1)      Hundreds of bratty kids break into a private, vacation home, party like there’s no tomorrow, do thousands of dollars of damage, and Tweet their pix.

2)      Seeing the photos on Twitter, the shocked homeowner calls the local sheriff, who shuts the place down.

3)      The parents of the bratty kids are now threatening to sue the homeowner because their precious babies might now not get into college.

4)      Huh?

Naturally, the media is all over the story and the PR for these kids just gets worse and worse. Parents, take it from Professor PR, you want to drop it. You are doing your children no favor by keeping them in the news. I know, it’s difficult to walk away. Media attention is just so darn alluring. But keep your eye on the prize: college. And from now until acceptance, keep a low profile.

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