Monthly Archives: September 2013

How to Get the Wrong Kind of PR


Let me see if I have this right:

1)      Hundreds of bratty kids break into a private, vacation home, party like there’s no tomorrow, do thousands of dollars of damage, and Tweet their pix.

2)      Seeing the photos on Twitter, the shocked homeowner calls the local sheriff, who shuts the place down.

3)      The parents of the bratty kids are now threatening to sue the homeowner because their precious babies might now not get into college.

4)      Huh?

Naturally, the media is all over the story and the PR for these kids just gets worse and worse. Parents, take it from Professor PR, you want to drop it. You are doing your children no favor by keeping them in the news. I know, it’s difficult to walk away. Media attention is just so darn alluring. But keep your eye on the prize: college. And from now until acceptance, keep a low profile.

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Starbucks No Guns Allowed Policy: Will it Backfire?

Well now, I’m a little upset. It actually hadn’t entered my mind that Starbucks could be a dangerous place, but now that Chief Executive Howard Schultz has put out his “Guns Not Welcome” decree, I may just have to stay home and sip solo.

Was this a good PR move for Starbucks? Will others follow suit? I can see it now:

Burger King: You Can’t Have it Your Way.

McDonald’s: You Deserve a Break Today…Without a Gun.

Taco Bell: Think Outside the Bun, No Gun.

Subway: Eat Fresh, Keep Your Flesh. No Guns Allowed.

You get the picture. While I understand Starbucks wanting to make a political statement about guns, it may just backfire.

And I may need to go elsewhere for my morning Joe.

Starbucks no guns

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Mommy, I Need New PR

Years ago, when my daughter was just a few months old, I was doing the new mommy juggle. You know, diaper changes, late-night feedings, walking the cranky little monster around the block, answering a few emails. Okay, scratch the emails. We didn’t have email back then. Heck, I don’t even think we had fax machines.

One thing I can tell you I wasn’t doing was worrying about my PR team. Life was pretty simple.

Woe to today’s celebrity diva. She’s got so much on her mind, like, “When is this damn weight gonna come off already, so the paparazzi don’t snap a shot before I can sell the cover shot to People for a gazillion dollars?”  Or, “Can I just take a stroll to Starbucks looking like the exhausted mother I am without every Tom, Dick and Harry taking a photo on their smart phone? Geez.”

But, alas, times have changed. Poor Kim Kardashian needs a new PR flak so she can distance herself from her krazy kinfolk. One sis with a drug beat hubby. Another sis blowing air kisses into her iPhone video while driving. Yet another sis stripping down to her skivvies to show off her curves. Oh, and her mom, the Big K, talking sex tapes with Big Bruce. I mean, c’mon, what’s a girl gotta do to protect her image around here?

Kim, I have to admit, Professor PR is proud of you. You are definitely doing the right thing. Protect your brand at all costs. You’re already heading North. It’s definitely better than heading South. Business is business. Families are complicated. Your family is, well, I don’t know a word for your family. Are you guys even human anymore? Or just walking ATMs?

Yes, protect your brand, absolutely. Otherwise, the rest of us will have to collect unemployment since there won’t be anyone nearly as interesting to skewer.

I take that back. I’m twerking on Miley. Now, THAT’S a girl with a PR problem.


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