PR Stunts Take to the Sky

It’s a bird, it’s a plane, it’s a hotel room in the sky?

That’s what I call one heck of an original PR stunt. You want to know how to attract the media? Look no further. Be original. Call it art.

For a limited time, the Curtis Hotel in Denver is offering a package with a one-night stay in a pop-up, inflatable room that rises 22 feet in the air.

According to an Associated Press story, architect Alex Schweder created the 5-foot-by-7-foot, see-through room atop a van for the Biennial of the Americas festival of arts, culture and ideas in Denver. It has a chemical toilet, shower, sink, inflatable bed and couch, and curtains.

“The Hotel Rehearsal,” as it’s called, will be hoisted mid-air through August 23. A one-night stay costs just $50,000.

The good news is…you’ll always be on the top floor.

The bad news: no smoking allowed.


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