It’s a bird, it’s a plane, it’s a hotel room in the sky?
That’s what I call one heck of an original PR stunt. You want to know how to attract the media? Look no further. Be original. Call it art.
For a limited time, the Curtis Hotel in Denver is offering a package with a one-night stay in a pop-up, inflatable room that rises 22 feet in the air.
According to an Associated Press story, architect Alex Schweder created the 5-foot-by-7-foot, see-through room atop a van for the Biennial of the Americas festival of arts, culture and ideas in Denver. It has a chemical toilet, shower, sink, inflatable bed and couch, and curtains.
“The Hotel Rehearsal,” as it’s called, will be hoisted mid-air through August 23. A one-night stay costs just $50,000.
The good news is…you’ll always be on the top floor.
Mr. Weiner, take it from Professor PR, your PR clock has hit zero. You are not going to be able to overcome this latest revelation. Your reputation is in the dog house. Your wife may be smiling but she will put you in the dog house, too. Whatever you may think about your ability to win, you won’t. Nobody wants a lech for a mayor. My advice: go away for awhile, do something good for the world, write a book…but don’t ever again run for public office.
Nothing is more exciting than starting a new business and creating a brand that will last forever. But very often one little issue is overlooked – the company name and logo. Ask yourself: am I stepping on someone’s intellectual property rights? Does my logo look original or is it a copy? Make sure to do your due diligence. One New York City coffee shop was left with a bitter taste because it failed to ask these questions. Read more.