Monthly Archives: July 2013

PR Stunts Take to the Sky

It’s a bird, it’s a plane, it’s a hotel room in the sky?

That’s what I call one heck of an original PR stunt. You want to know how to attract the media? Look no further. Be original. Call it art.

For a limited time, the Curtis Hotel in Denver is offering a package with a one-night stay in a pop-up, inflatable room that rises 22 feet in the air.

According to an Associated Press story, architect Alex Schweder created the 5-foot-by-7-foot, see-through room atop a van for the Biennial of the Americas festival of arts, culture and ideas in Denver. It has a chemical toilet, shower, sink, inflatable bed and couch, and curtains.

“The Hotel Rehearsal,” as it’s called, will be hoisted mid-air through August 23. A one-night stay costs just $50,000.

The good news is…you’ll always be on the top floor.

The bad news: no smoking allowed.

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Mayoral Candidate Needs PR Rehab

Mr. Weiner, take it from Professor PR, your PR clock has hit zero. You are not going to be able to overcome this latest revelation. Your reputation is in the dog house. Your wife may be smiling but she will put you in the dog house, too. Whatever you may think about your ability to win, you won’t. Nobody wants a lech for a mayor. My advice: go away for awhile, do something good for the world, write a book…but don’t ever again run for public office.

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Crisis, What Crisis?

Planes, trains, ships and cars, even the auto capital of the world, Detroit. There’s a crisis somewhere every day. Best to be prepared ahead of the snowball rolling downhill.

Paul Lee, a partner at venture-capital firm Lightbank Inc. in Chicago and an independent board director for Lifeway Foods Inc., wrote an excellent blog post in today’s Wall Street Journal.

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