Facebook held a news conference yesterday to preview its latest changes, particularly its makeover of the home page that greets you. You’ll see bigger photos and links, and yes, links from advertisers as well.
Driving the new format is Facebook’s challenge to attract more ad dollars while also holding onto users of the social network. Company co-founder and chief executive Mark Zuckerberg wants Facebook to become the best “personalized newspaper” in the world.
Professor PR thinks the change is an excellent way to build brand awareness, but a potential turn-off to people who are still struggling with Facebook’s earlier tweaks to the page. What do you think?
Read Somini Sengupta’s full story in The New York Times.