Harvard Business School…I hope you’re listening. There’s no better successful marketing case study then Miami, Florida USA. From boom to bust to boom again. From God’s waiting room to the young and beautiful to the not so young and not so beautiful. It doesn’t matter…everyone wants in.
City leaders, visionary business people and the pros at the Greater Miami Convention & Visitors Bureau (and a host of others too numerous to name) deserve credit for turning the lemons of the infamous 1981 “Paradise Lost” Time magazine cover story into today’s drink-the-lemonade arts orgy better known as Art Basel Miami Beach. Want a taste? See what’s in store this week.