Student Tweets…Aetna Listens

Image

An Arizona graduate student with advanced colon cancer turned to Twitter when his insurance company stopped covering his medical bills. Surprisingly, the insurance company’s chief executive tweeted back.

Instead of a PR disaster, it turned into a prime example of how to make lemonade from a bag of lemons. And it’s also a case study of the power of Twitter. Read more.

Leave a comment

Filed under PR

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s