Monthly Archives: August 2012

Miami’s Backyard Beckons — Don’t Miss This Event Sept. 12

Central America (not Brazil) is South Florida’s #1 trading partner, yet the opportunities the region has to offer are often underestimated. From call centers to software development, from textiles to aerospace, the isthmus is a sleeping giant. Time to refocus.

Business Connections is assembling a star-studded panel of business leaders from Central America and experts on the region — including Pablo Vargas, CEO of Grupo Britt (confirmed), Armando Arias, Managing Partner of Arias y Munoz (confirmed), Oscar Garcia, CEO of InterFlight Global (confirmed) — to discuss the business trends impacting Central America, to showcase its success stories, and to focus on the opportunities the region has to offer for international investors. 

Wednesday, September 12, 2012 from 8:00 AM to 10:00 AM at Northern Trust Bank, located at 700 Brickell Avenue, Miami. There’s a special rate for friends of Lisa Treister Communications.

Leave a comment

Filed under Special Events

Student Tweets…Aetna Listens

Image

An Arizona graduate student with advanced colon cancer turned to Twitter when his insurance company stopped covering his medical bills. Surprisingly, the insurance company’s chief executive tweeted back.

Instead of a PR disaster, it turned into a prime example of how to make lemonade from a bag of lemons. And it’s also a case study of the power of Twitter. Read more.

Leave a comment

Filed under PR

Check out the branding we created for a client. Doesn’t this look yummy?

Leave a comment

Filed under Branding