Is a company truly re-branded when you hardly can tell the difference between the old logo and the new one?
Quaker Oatmeal recently spruced up “Larry,” the Benjamin Franklin-looking fellow that has represented the brand for 134 years (raise your hand if you knew his name was Larry). The PepsiCo company trimmed his hair, slimmed his face, removed the golden ring around his head, and added new colors to the background. Perhaps they thought the market would respond better to a 21st century Larry, who looks about five pounds thinner.
I don’t know what their design experts were paid, but I’m not sure why they even made the effort. Do you?
Decide for yourself after reading more in the Wall Street Journal.