How to Kill a Brand

Read this story and weep. The once vaunted Hewlett-Packard has been in decline, not because its products are bad but because the egomaniacs on its board of directors can’t play nice in the sandbox. Where does it leave consumers and stockholders? Twisting slowly in the wind. Only time will tell whether the knight on a white horse – or is it knightess (?) Meg Whitman, founder of eBay and just anointed H.P. CEO, can save the company from its downward slide. Meanwhile, will you give pause the next time you reach for a shiny new H.P. printer or computer?

The Professor gives H.P. an F. What’s your grade?



Leave a comment

Filed under PR

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s