What was the Mayor of my hometown thinking when he asked the Cake Boss to make dessert for the city’s 150th birthday celebration this weekend…instead of going to any number of local bakeries?
Vineland, New Jersey’s “Cake War” has been grabbing the media spotlight this week, rightly so, because bad PR moves like this one are, um, baked to perfection for today’s easy access to public discourse. Residents and former residents alike are cooking up a commentary storm on Twitter, Facebook and other digital media outlets.
Apparently, the food fight has been resolved and the local bakers have been invited to display their tasty wares alongside the Boss. Like the wacky King Mango Strut in Coconut Grove, which started as an alternative to the Orange Bowl parade in downtown Miami and today is a beloved annual tradition, let’s hope the good folks of Vineland can figure out how to turn this lemon into lemonade, year after year after year.
NEWS FLASH: The Daily Journal is now reporting that the Mayor crumbled and cancelled the Cake Boss. Overlooking your local businesses, especially for an occasion such as this one, is always a recipe for disaster. Too bad the City couldn’t figure out how to turn this fiasco into a sweet PR opportunity.