We’re in the dog days of summer, and people are hot and bothered. Young people, in particular, have a lot of time on their hands. Yesterday, they turned their wrath on Netflix, which hiked its prices 60%.
Bad timing, Netflix, and a bad blow to your brand.
Thousands of subscribers have made their anger known by taking to the Internet airwaves, and my guess is that it’s only a matter of days before we see the first marketing offensive from Redbox and Blockbuster. Consumers will be all ears.
Take the Professor. A Netflix customer for several years, who throws on a DVD mainly while trotting on the treadmill, she will now take a look at less expensive alternatives. Why? Because she didn’t utilize Netflix to its fullest potential, and she didn’t care. The price was right and she never gave it another thought.
The Professor’s advice to Netflix: ramp up your crisis management PR, you’re going to need it.