A Whole New World

Publishers and other suppliers of content may not be rejoicing about Apple’s new App Store media subscription service for iPhones and iPads, but it sounds good to me.

It works like this: users will be able to buy a set-length subscription to an App and be charged through the App Store. Instead of requiring consumers to return every week or month to purchase their favorite pubs, the new service will be a consumer-friendly experience. Apple will keep 30% of the subscription fee, which, of course, doesn’t please the media barons, but I think this is a tremendous opportunity.

Look, we want fresh content. We want to be connected. We want to know what’s going on in the world. And we want it seamlessly. Besides, it’s too late to turn back the clock.

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