The folks at ABC have good reason to be in love with their public relations strategy for The Bachelor, about to begin its 14th season on Jan. 4: it works. Just weeks before a new bachelor (or bachelorette) takes center stage, some sort of drama occurs that provides a pretext for “news” reporting. The Internet lights up as the scandal makes its way from website to blog to Twitter to Facebook.
The horror this time around? One of the bachelorettes has fallen in love with a member of the reality TV crew, and tongues are wagging. Poor bachelor Jake, guess we’ve got to tune in to see what happens.
Making news, real or imagined, is always a PR marriage made in heaven.