Was Balloon Boy a PR Stunt?

I must admit, I was transfixed by the live video on my computer screen of the runaway Jiffy Pop balloon. When, where and how would it land? Would the six-year-old boy emerge unscathed or would he fall out somewhere along the way?

Like the rest of America (and the world) watching the story unfold before our eyes, I was thrilled to learn that the young Colorado lad never boarded the balloon but was hiding instead inside the family garage.

And then the PR cynic that I am read that his family had starred in a reality show this past year. Ugh, was this another Jon and Kate Plus Fate? Is Bravo or some other network just laying the foundation for The Amazing Balloon Race?

Only time will tell.

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