…you’re a brand so big that all you have to do to generate PR is send a cryptic note to tech journalists saying you are holding an event Sept. 9 in San Francisco. No “what,”  “how” or “why,”  just “where” and “when.” You get hundreds of hits online from all the usual media suspects but you’ve said absolutely nothing. Who else but Apple could pull this off?

Psst, they’re saying the Beatles are coming to iTunes. Now that’s what I call getting by with a little help from your friends.

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