PR Pickle for Bachelorette

Ed, you horndog! You proposed to Jillian on national television with a $60,000 ring from celebrity jeweler Neil Lane but you left not one, but two unsuspecting girls behind, both of whom claim to have slept with you while you were off romancing The Bachelorette. What were you thinking?

Sure, maybe that’s par for the course for a single, young professional hanging out in Chicago, and lord knows, I met enough of them back in the day, but this is reality TV! Did you think no one would notice? Did you think your jilted lovers weren’t going to go straight to Us Weekly with a day-by-day, minute-by-minute email trail of lies?

Take it from Professor PR, here’s what you need to do: Go back on national TV and be honest about who you are: a 30-year-old, red-blooded American male who fell in lust with three different woman more or less at the same time. Is that a crime? Of course you are sorry you hurt all three, but if you want to keep Jillian and make it to the alter next year (and that million-dollar television payout), you’d better pull out all the PR stops, publicly and privately.

And please, could you lose those green, Richard Simmons shorts? Now that’s bad PR.

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Filed under PR Problem, PR School

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