Monthly Archives: August 2009

Kim + PR Reality Show = Winner

kim-kardashian

Reality television star Kim Kardashian, who is famous for being herself (and getting paid handsomely for it), told People magazine this week that she plans to executive produce a new show about the celebrity PR world. It will feature her flack friends Jonathan Cheban and Simon Huck, and debut next year.

She says her on-camera experience has prepped her well for the role of producer. “I’ve definitely seen the ins and outs of reality TV. I definitely love reality TV shows. It’s something I’m passionate about.”

Kardashian says of the possible series, which will be comprised of 30-minute episodes, “It’ll show all the ins-and-outs or PR. It’s going to be really fun. It’ll show how there’s lots of drama and crisis in the PR world.”

There certainly is lots of drama and crisis in PR, and frankly, I can’t get enough of it, especially when it concerns a celebrity. I always feel better knowing my life is so, well, normal, in comparison.

Maybe Professor PR will get a cameo?

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PR Pickle for Bachelorette

Ed, you horndog! You proposed to Jillian on national television with a $60,000 ring from celebrity jeweler Neil Lane but you left not one, but two unsuspecting girls behind, both of whom claim to have slept with you while you were off romancing The Bachelorette. What were you thinking?

Sure, maybe that’s par for the course for a single, young professional hanging out in Chicago, and lord knows, I met enough of them back in the day, but this is reality TV! Did you think no one would notice? Did you think your jilted lovers weren’t going to go straight to Us Weekly with a day-by-day, minute-by-minute email trail of lies?

Take it from Professor PR, here’s what you need to do: Go back on national TV and be honest about who you are: a 30-year-old, red-blooded American male who fell in lust with three different woman more or less at the same time. Is that a crime? Of course you are sorry you hurt all three, but if you want to keep Jillian and make it to the alter next year (and that million-dollar television payout), you’d better pull out all the PR stops, publicly and privately.

And please, could you lose those green, Richard Simmons shorts? Now that’s bad PR.

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Filed under PR Problem, PR School

You Mean We Actually Have to Talk?

The invitation, by e-mail, was clear. “You are cordially invited to Protocols NYC, an off the record, no tweeting, no blogging, no photos, salon.” What did they expect guests to do with themselves?

So begins Allen Salkin’s piece in today’s Styles section of the New York Times. It makes me wonder: what if, 30 years ago, when I met my blind date for our first meal together, we needed to set down that rule before our wine and cheese picnic by the Charles River in Boston? Would we have paid attention to each other instead of our cell phones? Would we have been so busy seeing what everyone was talking about online that we wouldn’t have given the date 100%? Would there have been photos that could have embarrassed us years later?

Today, you need to be aware of your online brand image — your personal PR. Prospective employers, in-laws, and spouses are essentially private detectives, so it’s important to monitor how you are perceived, online and off. Think you know what Google says about you? It changes daily so check it regularly.

Oh, one more thing before I forget: Happy 30th Anniversary, blind date. I’m so glad you called me. I kinda wish we had some photos of that picnic by the Charles!

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Twitter: How to Get Started

I found this article on CIO.com and wanted to share it with those of you struggling to understand Twitter (trust me, I am trying to educate myself, too). It was written by C.G. Lynch, and published February 03, 2009. I have condensed it below:

“Twitter remains a very nascent social network, so if you don’t know how it works or what it does (or you haven’t even heard of it), don’t feel bad. In fact, you’re still in the majority. Twitter is a free service that allows users to publish short messages of 140 characters or less. These messages are read by “followers” — people who make a conscious decision to subscribe to your messages and have them delivered to their own Twitter home pages. Each message you post is known as a “Tweet.”

Do You Belong on Twitter? The Wild West view of social networks proposes that you should just try them out and see whether or not you like them. But in a world where most people already belong to existing social networks, allocating time for another outlet should be considered carefully. Think about why do you want to do it.  Twitter should be place where you want to share common interests.  People in a particular industry often use Twitter to keep up with news, opinion and happenings in their field, for example. When you go to Twitter to sign up, it says, “Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” The best way to make the most use of it is not just answer what are you doing now. Instead, answer: ‘What’s important to me?’ That changes the conversation and makes value.

How to Sign Up for Twitter:

1. Twitter.com Click on the “Join the Conversation” button in middle of the page.

2. Fill out basic information. This will include your full name, preferred user name, password and e-mail address.

3. See if your friends are on Twitter.

4. Twitter will suggest some people for you to follow as well. Check to see if anyone of them are relevant.

5. Setting up your profile. Click on “settings” in the upper right hand corner of your Twitter home page. You’ll be brought to a tab-based menu that helps you build your profile and adjust settings.

6. Fill in the fields. Of particular importance is the “one line bio” under the “Account” tab. You have 160 characters to present yourself to the Twitter community.

7. Start looking for followers and people to follow.

Go ahead. Dip your toes into the water. A little birdie told me to take the plunge, and I’m glad I did.

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Give ’em Hell, Ian!

Ian Shapira, Washington Post, “The Death of Journalism.” Read it & abide or you’ll be reading about “Death of Twitter.” http://tr.im/vngH (that’s my Twitter post). In a nutshell, he states the case for attributing the original source of an article, right at the beginning. After all, the reporter spent the time and effort to chase down the story, so at the very least, he/she should be given the credit. Thank you, Ian, I hope I have done the right thing.

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The Old College Try

THE SCOOP, as reported by Kathianne Boniello, New York Post

Recent Monroe College graduate Trina Thompson “has given new meaning to a class-action lawsuit.” Seems that she can’t find work and doesn’t think her “sheepskin” was worth her time, so has filed suit in Bronx Supreme Court demanding her money back.  The 27-year-old alleges the school hasn’t lived up to its end of the bargain, and has not done enough to find her a job (she’s been looking since April). ”

“The lawsuit is completely without merit,” school spokesman Gary Axelbank said.

PROFESSOR PR COMMENTARY:

Was this a good PR move for Trina Thompson or will it backfire? It’s hard not to feel bad for her, given that she and her mother, with whom she lives, are struggling. They thought a $70,000 degree in information technology would give her a leg up in the job market. But is it really Monroe College’s fault that in this economy she hasn’t been able to secure a position? Of course not, but I’ve got to hand it to Ms. Thompson. Her story was published in the New York Post today, and I read it on Twitter. I wouldn’t be surprised if TV starts calling.  Her lawsuit might end up being the smartest thing she ever did.

PROFESSOR PR GRADE: A

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Filed under PR Problem

Chinese Checkers

chinese food

THE SCOOP, according to PageSix.com:

Roger Wilson, who disappeared after starring in the first two “Porky’s” movies, has reappeared in a “surprising” new role — as the bartender at Chinese restaurant Philippe East Hampton. Wilson has apparently gone through his trust fund and now has to work for a living, according to one source. After a call (to Philippe owner Stratis Morfogen) from Page Six about Wilson turning up at Philippe, “we spoke in detail about his past — amazing guy and amazing story,” Morfogen said. “Now I’ve decided to bump Roger up to manager in our new Philippe location in Los Angeles opening this September. He is so happy to go back to Hollywood. I told him to thank you because I knew none of this.”

PROFESSOR PR COMMENTARY:

Really, this is a surprise? Seems awfully suspicious since Morfogen is in the midst of a court battle with competitor, Mr. Chow, who is claiming that former employee Philippe Chow changed his name, has been stealing recipes and is purposely trying to confuse diners. I know I sure am confused. Every day I read another story about these guys. It’s a PR food fight. Could the Page Six puff piece be just another chance to dish? Probably because it’s a tad bit obvious what’s going on here. I’d say it’s your move now, Mr. Chow.

PROFESSOR PR GRADE: D

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