Nearly a century ago, my grandparents started their own newspaper in a sleepy southern New Jersey town. Eventually, the Vineland Times-Journal became the dominant daily newspaper in the area, and “Keeping Up with the Times” was a must-read, front-page column every evening. With editor Max Leuchter’s sudden death in 1949, my father, Ben Leuchter, took the reins, writing every day for the next 30 years. Their editorials about the world around them informed their readers and gave light to the issues of the day.
Flash forward to 2009. Okay, so it took me some time to get here and carry on the tradition, although my beat will focus on the media, public relations, marketing and communications — subjects I am comfortable with and can possibly shed some light on. The newsroom certainly has changed since I was a kid, but content is still king and, with a nod to Marshall McLuhan, the medium is indeed the message.